One thing the COVID-19 pandemic has taught us is that even when face to face showings are minimized and social distancing is maximized, the real estate market does not come to a halt. As you have seen in our other blogs, the real estate market continues to strive to be strong. As quickly as listings go up, properties go into escrow – greatly based on a listing’s online marketing efforts. Why?
Well, although events outside of our control may arise, the fact doesn’t change that family situations may change and will lead to a desire to purchase a new [larger or smaller] home (i.e. due to marriage, birth of a child, divorce, family members moving out, moving in, etc…). Similarly, due to school (i.e. switching schools or seeking a better school district) or for job related matters (i.e. having to or wanting to move closer to work) – people will continue seeking to move.
While 90% of potential home buyers start their search for their next home online, due to changing times and a rise in online for-sale listings, it’s more important than ever to optimize your property’s online presence.
In a 2 part series, I have listed the top 3 tips to make your home stand out on the screen:
1) Create a Space for Buyers to Imagine Themselves Living In
One of the greatest tips to selling a home is to create a space that potential buyers can easily imagine themselves living in. As discussed in previous blog articles, it’s crucial to clean and declutter the space, put away all the tchotchkes and personal pictures, and establish a neutral canvas where potential buyers can see themselves in. Given that photography and videography are going to play a huge part in showcasing your home online, this is your opportunity to create a space that looks good on screen. If your home is cluttered, messy, and a headache to the eye, all potential buyers would need to do is SCROLL to the next listing.
Online listings create a great opportunity and convenience for potential home buyers, as they are able to see more homes in less time. That means, rather than requiring to jump into the car and drive to the next open house, if your listing doesn’t grab their attention, then they’ll just ignore it and move on. Don’t lose out on the opportunity to capture their eye by something that could have easily been prevented upfront – decluttering, cleaning, and creating a neutral livable space.
To take it up a notch, have you heard of virtual staging? You’re probably familiar with traditional staging, where a home is staged in a fashion making an attractive first impression – showcasing a property’s winning features and down-playing its flaws. Staging can be as simple as rearranging furniture to temporarily replacing all the furniture and bringing in appealing art, accessories, greenery, lighting, rugs, etc… There’s no denying that staging works. Data has consistently shown that staging helps a property sell for more in less time.
Virtual staging is traditional staging without actually bringing in physical furniture, accessories, and décor. Rather, appealing furnishing, accessories, and décor will digitally be placed into a property’s photographs, producing attractive, professionally staged pictures that drive buyer traffic. These virtually staged images will draw attention to your listing. They will help increase the perceived value of your home. They will also encourage potential buyers to spend more time navigating through your listing and checking out your property photos, as they will be better able to visualize themselves in your home.
In short, by creating a space where buyers can see themselves living in simply by creating an online screen presence, you can increase yours chances of selling your home for more in less time.
As always, if you need any help listing or buying a home, please don’t hesitate to reach out.
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