Real Estate by Nick Abbadessa
Nick Abbadessa

Preparing Your Home For Professional Photography Prior to Listing

Preparing Your Home For Professional Photography Prior to Listing – If your goal is to sell your home for more and/or in less time, having your home professionally photographed is crucial. Although I’ve discussed the value professional real estate photographs provide in previous blogs, I’m simply going to say this…

Professional Photography

Home buyers, or folks in general, are quite visual. Generally speaking, they are drawn more to beautiful imagery than any piece with high quality writing. In fact, DID YOU KNOW???

95% of home buyers search for listings online.
Listings with professional photos receive about 61% more views than listings without professional photos.
AND, home buyers perceive listings with professional real estate photos to be worth 12% more than their actual price.

Therefore, with the ROI for using professional real estate photos being so huge, why wouldn’t anyone use professional real estate photographs?

That said, using professional real estate photographs is only one part of the puzzle. The other part is to make sure your home is properly prepared for the photoshoot. #HairandMakeUp

Therefore, when I saw the below infographic on Redfin, I knew I had to share it with you guys.

Barbara Corcoran said,

“Buyers decide in the first 8 seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes, and see what they see within the first 8 seconds.”

The added, professional photography holds a buyer’s attention 20 seconds compared to 2 seconds without such image.

Accordingly, to prepare a home for a photoshoot, start from the outside and transition in. First thing first, clear the driveway. Remove all cars, garbage cans, junk, construction/remodeling material, gardening tools, etc… Create a blank slate. If you have a garage, you can use that space for storage. Then, if you have outdoor furniture (or can get some for staging), set it up to create a welcoming scene. For example, in the backyard you can set-up an area to serve dinner. Furthermore, don’t forget to refresh the landscaping. Mow the lawn. Trim the trees and bushes. Remove unwanted weeds. If you want to up it a notch, add some plants and fill in any bald spots in your lawn.

Afterwards, enter the home and clear the surfaces, walls, and flooring of personal items. Declutter and tidy up. Clean up the entire house for that matter. It’s the little touches that matter too. Make the bed. Put toilet seats down. Maybe add a throw, decorative pillows, and house plants. The ideas are endless and that’s one reason that home staging prior to taking your photos can be so beneficial.

Side note, per the National Association of Realtors:

77% of buyers’ agents say staging makes it easier for buyers to visualize the property as their future home AND 49% say staging a home increases the dollar value offered. Plus, it doesn’t hurt that 62% of sellers’ agents find that a staging a home decreases the amount of time a home spends on the market.

Next, since photos with the lights on for ambiance and natural lighting peeking through the windows make gorgeous shots, make sure to clean your windows, open the shades/blinds, and replace any bulbs before the photographer arrives.

Finally, make a plan for your pets on photo day AND notify your neighbors that a photographer will be visiting, particularly if drones will be used.

As always, if you need any help listing or buying a home, please don’t hesitate to reach out.

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