With a strategic game plan and implementation a home can and should be sold in a timely manner. However, if you’ve struggled to do so, either as a “For Sale by Owner” or with another agent…and are frustrated as to why it hasn’t sold, it could be due to a number of reasons.
1. The house is overpriced – Obviously when you’re selling your home, you’re going to shoot to obtain the highest return on your investment. That’s why it’s recommended to work with someone as myself, who not only is knowledgeable about the neighborhood & properties, but also is an expert negotiator. Data has revealed that 40% of buyers won’t even look at homes priced above market value. That’s not say you can’t sell a home above asking price, because as you can see in my listings…many are above asking price. But…you have to be strategic about it.
2. The house is overly personalized – Rarely will a buyer have the same taste in decor as the seller. Therefore, to make it easier for a potential buyer to imagine themselves living in your home, stage the property as neutral and clutter free as possible.
3. The house smells bad – You’d be surprised to how many buyers are turned off by a smelly house. Whether it’s due to pets, cooking, smoking, forgetting to take out the trash, or even certain air fresheners…a smelly house can cause a buyer turn their nose away. Make sure your home is fresh and clean prior to showing.
4. The house is too hot or too cold – When a buyer visit your home, you want them to as comfortable as possible so that they’re not rushing out. That means you may have to turn the air on in the summer and the heater on in the winter.
5. The house isn’t advertised properly – The above tips can be of great help if you’re able to get people to look at your home…but what if you’re not having any initial interest to the home at all? Well, then you must re-evaluate your marketing efforts. As a home marketing expert, I can tell you that photography, online marketing, and networking are key to getting your home sold. Learn more about this on my blog on how to market your home.
Selling your home shouldn’t be too difficult and frustrating. If you’ve struggled in the past, let’s talk. Let’s begin by looking at your marketing, pricing and staging. With a few tweaks and adjustments, you too can be another a property on my list of JUST SOLD Homes!